EASY-BUSINESS

Easy-Business: discount business, affordable & fun, mass.
Opposite to Virgin, luxe, comfort.
In this kind of business is important to anticipate demand and maximizing pricing.
Example: Easy-jet, for this company is to get the most revenue out of every flight, so no paper works by internet, no free meal.
Easy-cruise: is cabin in a cruise with out window. So is a market for the mass that could not afford the prices and would like to have it anyway.
Good things: they get to the population so for them the important is not quality is quantity.

The key of sucess is to send a lot of people to the website.

E-business models:
Brokerage, merchant infomediary, advertising, manufacturer, affiliate, comunity, subscription, utility.

you send it: is a example of e-business, they get money from the publicite and also by the subscription.