SENSORY TREND

A trend is the future. Trend analysis is base on the idea that what has happened in the past gives traders an idea of what will happen in the future. Trend analysis is helpful because moving with trends, and not against them, will lead to profit for an investor.

Sensory trend in my opinion is the Heart of all trends. Now or days there is an increasing desire for new experiences.
Sensory is about sensations, and in trend speaking, is the search of new sensations, feelings…
Sensory have to deal with the five senses: hear, see, smell, taste and touch.

Some companies have a department that works with the marketing looking for the behavior of the clients, the sensations, so they can sell more, or manipulate the results so they can predict that if a product has this or these, them theoretically it will be perceive to be so and so…. In addition, people will like it.

Example of this is Adidas that implanted in the store in Champs Elysee, a machine that allows you to design your new tennis shoes and lately you can try it, and FEEL the shoes on.
Another example is in food, you can have the chef Thierry Marx, well known for looking news experiences of tasting. Have a place calls laboratories so you can try news recipes. http://www.lelaboratoire.org/

Others examples the different options in massage therapy -- a growing trend among patients open to alternative forms of health care or for those just looking to feel better.
Names of news massages: deep tissue, reflexology, shiatsu, acupressure, Swedish and trigger point.

Therefore, sensory trend is looking new ways of giving to the person new sensations and for the companies is a way to get more information more beneficial and useful for new products introduction.

I think that these trend will continue been useful for a long time and it will be combine with another’s trends.
Sensory and health will give alternative therapies or new diet.
Sensory and convenience (coffee industry, give foods all ready prepare, in general food)
Sensory and games: Wii fitness, that allows with a Wii controller give to the person motion sensitive.

A few large companies are conducting consumer research using disciplines and techniques that have their foundation in sensory research.

InnoCentive

What is InnoCentive. Is an E-Business that connects companies, academic institutions and non-profit organizations. It was founded is 2001. Its headquarter is in USA. But as it is internet business it arrives to 175 countries with a network of 125,000 creative minds.
How it works?
You can be a seekers (someone with a challenge) or a solvers (someone with a solution) and then you have a marketplace. Where you can post it in different fields, challenges with a deadline and a prize.
So you are motivated to work, the solvers. So is business that has 2 types of clients, the solvers and the seekers.

The discipline are: chemistry, engineer design, physical science, math and computer, life sciences, entrepreneurs and business.
Is a mechanism to make the days happen as they said. Is like going to the future and revolutionaries the world. In a fast way. Is like having the possibility that Einstein meets the company to change the world in fast way.

Who are the clients:
In one is the companies, academic business, etc.
In the other is the solvers, people willing to solve, brilliants minds could be already famous or could be someone begging in the market. Freelancers.

It has as partners Quovix that assists organizations by helping them better manage, communicate, and deliver corporate intelligence through their patent pending community-delivered service model.
Innovation Network (IIN) and InnoCentive Inc. today announced the formation of a new marketing partnership to educate researchers and corporations as to how best these organizations can help drive innovation and technology to market. http://prnewswire.co.uk/cgi/news/release?id=153967
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Innocentive impacts in the global community and is business developing, it helps also the non-profit organisations to resolve problems of the environmental.

Others companies with the same profile: http://www.smallplanetpartners.com/beliefs
www.ninesigma.com

Ventes Privées

Ventes privées, Is the face of a new place to buy!!
The way it works is you have to subscribe in the site and the will send the invitation for the sells (ventes). What is good is that you can buy from your house or a work anywhere that you have a computer and at prices of discount. Big economies, with discount of 50% to 70%. It has limited time to buy between 2 or 3 days. And they send it to your house.
Why discount? because the marks (channel, gucci, diesel, etc...) put the products of the last seasons at prices of discount, so they don't loose those products. Or better said they win money for the stocks that is old to be in the stores and stay in the stockage.
Who are the winner? The 3 parts, the buyers, because the get good opportunitys to buy good stuffs and discount prices. The intermediares, beacuse is a business with the so much expenses and good revenues. And the marks because is they don't loose the products.
It begging with ventes prives for the women pret a porter and now you can find for all kind of products. What it shows that is a succesful e-business.

Freemium

The freemium business model works by offering basic services for free, while charging a premium for advanced or special features. Created by combining the two aspects of the business model: free + premium.



Is important in this business model to get a a good referral network.



An example is wikipedia, linkin.

Another example that begins as a freemium is.

http://www.yousendit.com/, which I found wonderfull. If you need to send files very heavy to another company and fast you have to use this business. Is free until 100 MB and the persons you send could see it until 7 days. If you want to send more until 2GB and have a stockage of 20GB it cost you 99Usd per month.

It could be use for indivuduals (free) business and corporates. They kind of business that uses it are kelly moore paint, Iris, Parson School, studio drummer, among others. They sent music, catalogs, videos, graphics, photos.

EASY-BUSINESS

Easy-Business: discount business, affordable & fun, mass.
Opposite to Virgin, luxe, comfort.
In this kind of business is important to anticipate demand and maximizing pricing.
Example: Easy-jet, for this company is to get the most revenue out of every flight, so no paper works by internet, no free meal.
Easy-cruise: is cabin in a cruise with out window. So is a market for the mass that could not afford the prices and would like to have it anyway.
Good things: they get to the population so for them the important is not quality is quantity.

The key of sucess is to send a lot of people to the website.

E-business models:
Brokerage, merchant infomediary, advertising, manufacturer, affiliate, comunity, subscription, utility.

you send it: is a example of e-business, they get money from the publicite and also by the subscription.

Flores MBA

Long Tail, is a kind of business that works with niches and minorities. Is a new kind of business thanks of the internet facilities amount others. But for what I understood its a business that offers just products not services and not all kind of products. For example a company that offers the service of interior design it doesn't work, or it is? It Works for the furnitures but not for the services of making the design.
So for for what kind of profession is rentable this? How I can take advantage of this as an interior design?